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We try to put our advice in the form of checklists. You'll find them grouped under the following criteria:Are you ready to sell?; Choosing a Listing Agent; Determining your Price; Presentation; and Fielding Offers.
You can also find great tips and ideas on our Home Seller Information page.
Be Flexible
But, you can do it. And, we'll help you. Here's our best advice on keeping a positive attitude when selling your home.
More than ever, agents want to be able to show houses on the fly. With cell phones, they can call from the road, client in tow.
It often happens that an agent is taking a buyer around, and that buyer sees something in a house that they just love. It is a big clue to that buyer's motivation - and the agent knows the perfect house for them. It's yours.
A good listing agent will call for feedback on their listing. A good seller will listen to the buyer's reaction to their home. It's difficult not to get defensive, or have hurt feelings. Sometimes the feedback can be fairly blistering, particularly if you have lived in your home for years, or really customized it to you and your family's taste. Let's face it - individuals are unique, and their houses tend to mirror that individuality .... but, good houses are as vanilla as the day is long.
A seller can probably start to address this without this guide.
Buyers tend to play with things - they flick switches on and off, look through your cabinets, turn on faucets and flush toilets.
Things you should definitely repair (list compiled by actual experience):
Interviewing a Listing Agent
Beware of this tactic - in the business we call it "buying a listing". Agents who want to get in the door will often suggest a higher sales price than what is actually feasible. They will work you on the price during the course of your listing contract to lower it, until you are at the market price. In the meantime, the agents who interviewed for your listing will know that your home is overpriced.
Think of it this way - with your price, you are not marketing to buyers who can make an emotionally-based decision. You are marketing to agents who have no emotional connection to the deal, and who will advise their clients accordingly. Moreover, if your house is extraordinarily overpriced, and you are actually able to sell it to someone, a bank requires that an appraiser confirm its value.
Beyond the pricing of your home, basic things to look for in a listing agent are:
Overpriced Homes: Overpricing a home is disastrous to its future sale. Some agents attempt to win a listing by offering the highest list price to the owner. Watch out for this - ask them how they arrived at their price. They should show you comparable sales in your neighborhood, and demonstrate how your house compares.
Buyers represented by an agent determine their price range from the outset. More often than not, their agent chooses the houses they look at. So, a house that is overpriced (and agents know when they are) will not get showings.
Your house can sit on the market, and provoke a fury of gossip about why it is not selling. Is there something wrong with it? Are the owners too greedy to accept a lower offer?
Worse, though, is that an overpriced home starts to disappear. Your home should get a lot of showings the first week it is on the market, if it is positioned correctly. After a week or so, similar houses enter the buyer and his/her agent's consciousness, and yours starts to fade away. If your house sits on the market for a while, and it will if it's overpriced, it is nearly constantly overlooked.
Underpricing your home: Obviously, if a house is under-priced it will sell quickly, but it cuts into your bottom line. A good listing agent will help you figure out what you need to make on your home to be profitable, as well as pricing the home to sell quickly without giving anything away.
Amenities and their market value: This is the biggest problem for sellers. The worth of a home's amenities is neighborhood-specific. Granite counter tops will not raise the value of your home in every neighborhood. They're lovely, and they might speak to one buyer, but they may not improve your list price.
Some amenities are expected in particular areas, and you are therefore justified in asking a premium price for them. If they are not, you have just given your buyer a very nice house-warming gift.
The Carol Meadows Team does offer advice when their clients rehab their homes. They'll tell you if your plans will make you money.
PRESENTATION
Imagine the home in the Steve Martin remake of 'Father of the Bride'. That's the ideal - that house has curb appeal. Many agents argue that curb appeal, or the exterior appearance of your home, is the most vital component in its sale. We are some of those agents.
How can you tell if you have curb appeal? Change your perspective, and take a long critical look at your home. Try standing across the street and take a good look.
Compare yours to your neighbors homes - does your house measure up? You might also try taking a picture of your house, or videotaping it, to see your house honestly, just like your buyer will.
Entryway:
Invest in a new doormat. Make sure the lock works easily and the key fits properly. All exterior lights should be fully functional. The lock-box is often hung from the front door knob, and if the showing agent has to struggle to retrieve the key, you've set the wrong mood for your buyer.
Paint Loose paint must be removed. Clean the siding by power-washing it. If the house looks faded, consider repainting. Yellow is a great color for houses - people seem to go for it.
Windows Make sure that your windows are clean and operational inside and out.
Decks and Porches Powerwash and seal, stain and/or paint your decks and porches. Sweep them on a daily basis, remove ratty deck furniture. Decks and porches are meant to be places for calm reflection, enjoyment and laziness. If your deck/porch is messy, a potential buyer will not feel suitably relaxed. Common no-no's on porches and decks - ashtrays (particularly full ones), toys, garbage cans and containers that collect water and attract mosquitos.
Yard OK. No cars, car parts or car-related accessories in the front yard. Or the back yard.
Look, also, for the more innocuous brands of yard clutter - leaves and branches.
Dog waste should be picked up immediately when your house is on the market. Sorry, but you know you'll miss a piece or two if you don't bag it and pitch it immediately.
Large swing-sets can make a back yard look smaller - keep this in mind, and consider taking them down.
Landscaping: Your landscaping should be, at least, comparable to the neighborhood average.
If your lawn is nothing but grass, and your neighbor is channeling Martha Stewart, you will suffer from poor curb appeal, no matter how well maintained your enormous patch of grass may be.
Invest in a few shrubs. Avoid young trees - they will not add to the appearance of your home. Mature trees are expensive - we suggest shrubs and a foray into the world of container gardening. Container gardens are just as they sound - nature in a box. You can cultivate flowers in a pot yourself, or keep buying them when they die, it's really up to you.
If you have a good area for flowers, and want to flex some gardening muscles, plant some mature, colorful flowers. Don't buy bulbs or seeds and plant them - they will not grow fast enough to create your much-needed curb appeal. Make sure the bed is mulched - this will prevent weeds from growing, and makes it look nice and neat.
Reseed your lawn, if necessary, and keep it freshly mowed, making sure it is evenly cut and edged.
Prune your existing shrubbery and trees, rake up leaves and grass cuttings, and mulch around any trees.
Pools and Hot Tubs Keep pools and hot tubs freshly maintained and constantly cleaned. A pool with algae is a negative, a pool with leaves in it looks neglected, and makes the buyer wonder what they're getting into.
Driveway: Make sure the driveway is not full of non-functioning, ugly vehicles.
You'd be surprised how many of these we've shown. Potholes are a real turn-off, as well, so fill them up.
Sidewalks Edge them and remove any vegetation growing in the cracks. Sweep and powerwash them.
Roof The condition of your roof can be visible from the street. If you know that your roof leaks, you should repair it. If you don't, you will need to disclose it, and a buyer will almost certainly want a new one.
Mold and Mildew Kill any mold and mildew on the outside of the house, the sidewalks, the roof or the driveway. Mold and mildew is a huge deal-killer.
General Exterior Check your gutters and downspouts to make sure they are clear and working properly. Repair or replace any missing shingles, check the flashing around the chimneys to make sure it is watertight. Any mortar or bricks should be in good condition.
Cleanliness is next to profit-i-ness
For many sellers, keeping the house clean is the hardest part! It's all about painting a picture, and unfortunately, that picture starts by being immaculate. It helps to focus on key areas, and common mistakes made, we find. Then, after you have addressed all of these issues, try taking a video-camera through your house, and see what you find. If you don't have a video-camera, ask your most compulsive friend to walk through, and give you some honest feedback.
(a) Special instructions for cleaning the kitchen - clean the exterior of all the appliances, and don't miss inside the oven. Clean underneath the sink (looking possible water leaks while you're down there). Clean or replace the stove hood filter. Don't miss the cabinet fronts, and polish up the pulls with glass cleaners. Clean counters and backsplashes, and the floor.
(b) Special instructions for cleaning the bathroom - Clean all ceramic tile, and don't forget to clean the grout. When you clean the tubs and the sinks, look for rust. Attempt to remove it - Zap! is a great product for doing this. Mildew must go - get rid of it, and make sure it stays gone!
Special Note for Smokers
We're not your mother, so we won't make the obvious admonitions. Ahem. Anyway, if you do smoke, particularly if you do so inside your home, you will have to work harder to sell it. Non-smokers have a particularly strong reaction to the smell of cigarettes, but even smokers react to tobacco odors. Oh, the hypocrisy!!
Here are our tips for smokers:
What to do with your pets
It's tough to sell a home with pets. You think your pet is adorable, and it probably is. The problem is, some people don't like them, or worse, are allergic. Moreover, there is a very distinct "pet odor" that can be a real turn-off to a potential buyer.
Do your best to remove pets from your house while you have it on the market. Keep them outside, crated, or confined to a room with a note on the door. Dogs should generally be kept outside, and indoor cats in a specific room with a sign on the door.
Make sure your agent puts a note about your pets in your MLS listing, or with showing instructions, to prevent animals from escaping.
Empty the cat box every day, and use a liberal amount of baking soda.
Is your house ready to sell? Criteria for room-by-room inspection!
Entryway: An entry-way must be well-lit and have nothing lying around either inside or outside. Paint the front door, replace it or refinish it. All fixtures should be polished and shiny. If you normally use an alternate entrance, pay close attention to the front - this is probably how a buyer will first approach your house.
Living Room or Great Room: Remember - furniture is clutter, so keep it at a bare minimum. These rooms are meant to facilitate traffic, and to be gathering areas. The room should seem large, so the wall color and organization of the furniture is important. Watch your bookshelves and cabinets in these rooms - they can be too full of books and knick-knacks.
Family Room, Den or Study: These rooms are the most frequent offenders. They have a tendency to look overly lived in - or, too personal. It's difficult for a buyer to imagine it as their space if there are too many personal touches. Keep furniture at a minimum, and watch for book overflow! These rooms should look comfortable, but anonymous and uncluttered.
Kitchen: A kitchen must be perfectly clean and shiny. All clutter is removed, and unnecessary items are removed from the counter tops, including appliances. Make sure that your cabinets and drawers are neatly organized, and look nearly empty. Remember that a buyer will probably go through your cabinets to make sure there is room for all their stuff.
Bedrooms: Bedrooms should be thoroughly cleaned, and clutter-free. Re-arrange furniture, remove some if necessary, to maintain good traffic flow through the rooms.
Bathrooms: Check the lightbulbs to make sure they are of the highest possible wattage. Make sure the bathrooms are thoroughly cleaned, and that the faucets don't drip. Be vigilant about rust and mildew.
Basements: Make sure all clutter is removed, and that what remains is neatly organized. If it is damp in your basement, consider using a dehumidifier.
Garages: Make sure all clutter is removed, and that what remains is neatly organized. Watch for oil stains.
Easy, Fast Ways to Make Your House Sparkle Before Showings
Make Your Basement, Attic & Garage Look Awesome
Staging your home for a profitable sale
Staging is kind of a trendy concept, but perhaps not very well understood. It is much more than keeping your house clean and in good repair - it's a design concept, really. We start with the oft-repeated curb appeal, inviting entry-way, and immaculately maintained and updated home, and then start to paint a picture.
The goal of staging a home is to set the right mood - a mood that says, 'wouldn't you love to live here? You would be oh-so comfortable, and have room for all of your stuff. This is the home you've been looking for - you could move in just as it is.'
Seriously. That's what your buyer is supposed to think.
Staging is an art form, as far as we are concerned. Some sellers can manage it on their own, and often an unoffensive living space is all that is really necessary to sell a house. We do work with an extraordinary staging professional, though, and if we believe you need professional help, or if you can't be bothered, we can hook you up with Cincinnati's very best.
Here is a simple list of definite to-do's to either start you on your way, or gauge your enthusiasm:
(a) Closets and Clutter: Go through your clothes and shoes, putting clothes you don't want to donate in a box, keeping what you need, and donating the rest;
(b) Furniture is Clutter: People tend to have way too much furniture in certain rooms - this looks like clutter to a buyer, and makes the house look small;
(c) Storage Areas: Remove anything unessential from storage areas;
(d) Bookshelves: Shelves overflowing with books close a space in, and lead a buyer to believe there is not sufficient storage space;
(e) Family Rooms, Dens and Studys: These rooms are famous for collecting clutter;
(f) Kitchens: Buyers will assess the cabinet and drawer space to see if all their belongings will fit. Empty your cabinets of all but the bare essentials - if they look empty, it feels like there is a plethora of space. Appliances should be stored in cabinets, or in boxes. The counters should be completely clear. Get rid of your junk drawer, and start eating your canned goods! The collection of cleaning supplies (much-used during a house sale) under your sink should be thinned out, so that only the essentials remain.
FIELDING OFFERS
Negotiating a Sales Contract
An offer will have an expiration date - you must respond with a counter-offer, rejection or acceptance by that time. Usually the primary negotiation point on a sales contract is the price. However, there are other important aspects of an offer to consider.
A financing contingency is when a buyer makes their offer contingent on being able to obtain financing. Sometimes buyers are not pre-approved before they start shopping - particularly if yours is one of the first homes they see. If this buyer does not qualify for financing, your deal is dead. This means your home has been off the market for some time, so think carefully about this.
The date of the closing is also important. What if a buyer has sold their home and needs to move in quickly? Do you have somewhere to go? Or, vice-versa - what if they need to sell their home and want to allow a couple of months until the closing? If you have already bought a new home, this means you can incur some carrying costs.
Better deals than most have gone down over ridiculous squabbles over furniture. Imagine, if you will, a beautiful old house selling for more than $300,000 going back on the market because the buyer and the seller could not agree on who would get the macrame pot holder in the living room? It's a true story. It's always best to be circumspect with these details - or better yet, decide when you list the house what you are willing to part with and what you are not, so no one can claim they were misled.
Appliances are usually expected to be included in the sale of a property. If you don't want to fight about who keeps your Sub-Zero, or college 'fridge, get it out of the house before you put it on the market.
It is normal to have a contingency for inspections. Common inspections are whole house inspections, where the property and its mechanics are thoroughly inspected, and termite inspections. The contract should provide a timeline for these inspections to be completed.
You can offer to buy a home warranty for your buyer. This warranties the mechanics in the house, and provides some insurance on the property, for a given period of time. It's a nice good-faith gesture, and usually quite affordable.
Clauses that Home Buyers Hope You Don't Notice
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